Prototypes

The following Figma prototypes were created to explore fresh, innovative approaches to enhancing the customer experience on att.com. These concepts redefine new ways to engage with our website, emphasizing seamless interactions through a customer-centric design approach.

Callback Component
This feature integrates human assistance directly into key upper-funnel pages, boosting conversions by making support readily available. Potential customers answer a few quick questions and receive a callback with personalized offers from a customer care expert.
View demo (0:38)

Bundle & Save Widget
An interactive “sandbox” shopping experience that lets customers build personalized bundles for additional savings. As customers add items, they instantly see their total savings and can seamlessly add the entire bundle to their cart with a single click.
View demo (0:53)

Homepage Re-imagined
This streamlined homepage design introduces intuitive search-based and one-click navigation, empowering customers to find information and complete tasks with ease.
View demo (0:44)