Industry Analyst Portal
The Industry Analyst Portal is a secure, centralized hub designed for 400+ analysts covering AT&T’s consumer, network, and innovation activities. It provides easy access to essential resources, including press releases, press kits, fact sheets, newsletters, blog links, and materials on major initiatives—eliminating the need for the relations team to send updates manually.
To support content management, we also designed an admin website, enabling the team to post and manage portal content, automate email updates to analysts, and handle profile management and briefing requests.
As Lead Designer, I collaborated closely with stakeholders to align with business objectives while leading the portal and admin site’s overall design. My responsibilities included defining the site architecture, creating wireframes, and delivering the visual design.
