Interactive design stations guide attendees through the creation
of a personalized and customized “digital” Peekaboo bag
Augmented reality recreates the attendees' personalized bags wherever they are
Fendi Peekaboo Bar
Fendi invited concept proposals for their Peekaboo Bar at the VivaTech 2020 technology conference, and our team eagerly took on the challenge. Partnering with WarnerMedia, we envisioned an interactive experience that celebrated the Fendi Peekaboo bag, blending digital innovation with the brand’s rich craftsmanship and legacy.
Our concept introduced a personalized, immersive journey within the Peekaboo Bar, leveraging interactive design stations and augmented reality to allow attendees to customize and explore the bag in new ways.
As an Experience Designer, I played a key role in brainstorming and shaping the user journey. I also helped craft the proposal deck, including designing a 3D model of the booth to visually showcase the integrated technologies and interactive experiences.
