Prototype 1 - Broadband Issue
Prototype 2 - Wireless Billing Issue
AT&T Support
Our team was tasked with developing a comprehensive strategy to enhance the accessibility and adoption of self-assist support channels—reshaping how customers perceive and engage with AT&T.
We designed a proactive approach that delivers support directly to customers where they need it, reducing friction in navigation while fostering ease, empowerment, and trust throughout their support journey.
As a Customer Experience Designer, I contributed to research, data analysis, solution development, and the design and creation of prototypes that brought this support strategy to life.
